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As we age, it is natural for the face to lose collagen, elastin and hyaluronic acid. This leads to the cheeks losing their former definition and becoming flatter.
The process is underpinned by the fat pads (the triangular cheek pads that are located along the edge of the nasolabial fold) shifting downwards, creating an impression of sunken looking cheeks and an overall ageing effect.
The natural ageing process can be compounded by stress, lack of sleep, too much exposure to UV light and certain lifestyle choices often leading to drawn, gaunt features.
